Introduction
An About Us page tells visitors who you are, what your business does and why they should choose your products or services.
For many visitors, the About Us page is one of the first pages they view before making contact or purchasing a product or service.
This guide explains how to create an About Us page in WordPress.
Step 1 – Log Into WordPress
Open your browser and visit: https://yourdomain.co.za/wp-admin
(Replace yourdomain.co.za with your own domain name.)
Enter your WordPress username and password.
Click: Log In
Step 2 – Create a New Page
From the WordPress Dashboard
Click: Pages
Then click: Add New Page
Step 3 – Create the Page Title
Locate: Add Title
Enter: About Us
Step 4 – Add an Introduction
Begin by introducing your business.
Examples of information you may wish to include:
- Company overview
- Business history
- Services offered
- Areas of expertise
- Business values
Help visitors understand who you are and what you do.
Step 5 – Add Information About Your Services
Explain the products or services your business provides.
Examples:
- Web Hosting
- Website Design
- Domain Registration
- Business Services
- Online Solutions
Focus on how your services benefit customers.
Step 6 – Add Company Experience
Visitors often like to know how long a business has been operating.
You may wish to include:
- Years in business
- Industry experience
- Professional qualifications
- Company achievements
This can help build trust and credibility.
Step 7 – Add Images
To add images:
Click: +
Search for: Image
Click: Image
Select images from your Media Library or upload new images.
Examples:
- Team photos
- Office photos
- Product images
- Company branding
Step 8 – Add a Call to Action
Encourage visitors to take the next step.
Examples:
- Contact Us
- Request a Quote
- View Our Services
- Learn More
A clear call to action can improve visitor engagement.
Step 9 – Preview the Page
Click: Preview
Review:
- Content accuracy
- Formatting
- Images
- Mobile display
Make any necessary changes.
Step 10 – Publish the Page
Click: Publish
Click: Publish again to confirm.
The page will now be visible on your website.
Step 11 – Add the Page to Your Menu
From the WordPress Dashboard
Click: Appearance
Then click: Menus
Locate: About Us
Click: Add to Menu
Click: Save Menu
The page will now appear within your website navigation.
What Should an About Us Page Include?
Most About Us pages include:
- Company overview
- Business history
- Services offered
- Mission statement
- Team information
- Contact information
The content should help visitors understand your business and build confidence in your services.
Best Practices
When creating an About Us page:
- Use clear and simple language.
- Include genuine information.
- Keep content up to date.
- Use high-quality images.
- Highlight your experience and expertise.
- Include a call to action.
A strong About Us page can help convert visitors into customers.
Conclusion
An About Us page is an important part of any business website and helps visitors learn more about your company, services and experience.
A well-written About Us page can build trust, improve credibility and encourage potential customers to contact your business.
